Alexa for Shopping Lands in Italy: Price History, Comparisons and a Guided Cart
According to SmartWorld and TuttoTech, Amazon is bringing Alexa for Shopping to Italy: price history up to 365 days, product comparisons and a cart rebuilt from past orders.
✨ Riassunto AI
- Amazon brings Alexa for Shopping to Italy, built into the Amazon Shopping app and the website.
- Features include price history going back 365 days and dynamic comparison between two products.
- According to both outlets it is free for every account, with no Prime and no Echo required.
Amazon has brought Alexa for Shopping to Italy, an AI-based assistant built into the Amazon Shopping app and Amazon.it. The launch is reported by two specialist outlets, SmartWorld and TuttoTech, which agree on the details. It is not the first time assistants of this kind reach the Italian market: Google's November Pixel Drop shows how AI features arrive on phones in successive stages.
Where it comes from
According to TuttoTech, the new assistant combines two technologies: Rufus, already known for its product knowledge, and the "personal" side of Alexa+, built on memory, preferences and context. The outlet also reports a figure from Amazon: over the past twelve months more than 400 million customers worldwide have used AI-based shopping assistance.
SmartWorld stresses continuity: what you tell Alexa on compatible devices enriches the shopping experience, and vice versa. Amazon says, according to TuttoTech, that users can view, edit or delete what the assistant knows about them.
The features
Both outlets list the same possibilities. The first is price history: on any product page you can see how the price changed over the last 30, 60 or 365 days. The second is dynamic comparison between two products, with specs, prices and highlights from reviews.
SmartWorld describes the conversational cart: by asking "add my usual cleaning products", the assistant searches past orders and rebuilds the cart. There are also AI overviews at the top of search results, with the main criteria to weigh, and tailored buying guides for important purchases such as a TV or a laptop.
How to use it
To switch it on, SmartWorld says, update the Amazon Shopping app and tap the Alexa icon in the bottom navigation bar; on the web it sits at the top of the page. The assistant recognises questions typed into the search bar and answers comparisons and order requests too.
Both outlets report the service is available to every Amazon account, with no Prime and no Echo device needed. Amazon also plans automatic price alerts in the coming weeks: you set a threshold and get a notification when a product drops below it.