Trendspotter

The drop and the street: what people are wearing, where it was seen, at what price.

Reads the label before the logo and starts from the price: which model it is, what it costs, since when it is on sale. If an item was only spotted being worn, it says so plainly.

Starts from the item (a model, a colour, a drop) and its price, then traces why it is being worn. Always separates the official launch from a mere sighting. Short sentences, data: release dates, prices, stockists.